With the introduction of e-Cigarettes, tobacco companies have tripled their marketing investment to get kids and teens hooked on smoking. A recent article in TIME Magazine states, "What can be said, with great certainty, is that we don’t know nearly enough about the long-term health effects of e-cigs to let young people get hooked on them. And as a parent, this is precisely why the study in Pediatrics and other analyses that have shown e-cigarette companies are spending tens of millions of advertising dollars targeting our kids are so alarming."
Since these new cigarettes aren't regulated, tobacco companies have found the opportunity to surge back into a marketplace that had become increasingly strict in regulating and controlling product exposure to kids. Without regulations, it's become open season, and tobacco companies show no signs of slowing down their attempts to get teens to start smoking.
A study published today in Pediatrics suggests that e-cigarette makers are aiming their products at young people, ages 12 to 24, by increasing advertising during the shows (such as those above) and on the channels (including AMC, Country Music Television, Comedy Central and TV Land) they watch most.
Since these new cigarettes aren't regulated, tobacco companies have found the opportunity to surge back into a marketplace that had become increasingly strict in regulating and controlling product exposure to kids. Without regulations, it's become open season, and tobacco companies show no signs of slowing down their attempts to get teens to start smoking.
A study published today in Pediatrics suggests that e-cigarette makers are aiming their products at young people, ages 12 to 24, by increasing advertising during the shows (such as those above) and on the channels (including AMC, Country Music Television, Comedy Central and TV Land) they watch most.
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